Connect Money

Connect Money is an Egyptian embedded finance company that helps businesses serve unbanked and cash-dependent users through white-labeled digital payment cards, instant lending capabilities, and access to a network of over 20,000 marketplace partners. With more than 300,000 issued cards and $3 billion in transaction value, the platform enables companies across retail, oil and gas, pharmaceuticals, and other sectors to launch branded financial programs — without the regulatory burden, upfront capital, or ongoing operational cost of building in-house banking infrastructure. Founded in 2023 by Ayman Essawy, Marwan Kenawy, and Momtaz Moussa, Connect Money operates across Egypt and the broader Middle East and Africa region.