Clean Cult
formerly CleancultMore Power. Less Plastic.
New York, United States · Founded 2017 · $30.2M raised
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2017
- Business Model
- B2C
- Website
- cleancult.com
- Total Funding
- $30.2M
- Last Round
- $5.0M Series BJul 2025
- Rounds
- 4
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 4 funding rounds and 3 investors for this company. The full record is or through the API.
About
Clean Cult designs and sells plastic-free, refillable household cleaning products — including hand soap, dish soap, laundry detergent, and multi-surface sprays — packaged in cartons made primarily of renewable, widely recyclable paper instead of single-use plastic bottles. Founded by CEO Ryan Lupberger and based in New York City, the direct-to-consumer brand has expanded beyond its subscription refill model into national retail distribution at chains including Target and Costco, positioning itself as a lower-waste alternative to conventional plastic-bottled cleaning brands.
Summary
Clean Cult is an E-Commerce company based in New York, United States, founded in 2017. It has raised $30.2M in total across 4 rounds, most recently a $5.0M Series B round in Jul 2025. Investors include HartBeat Ventures, Vanterra and BoxGroup.
Tech & App Stack
3 technologies & apps tracked
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Funding History
Jul 2025
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Funding: Seed through Series B. Amounts, valuations, and investors where available.
Investors
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