Chui

Chui, now operating as Trueface (a BigBear.ai technology), is a computer vision company founded in 2013 and headquartered in Los Angeles, California. Originally launched as Chui — a facial recognition doorbell and video intercom startup — the company evolved into Trueface, a leading provider of NIST-certified computer vision solutions that transform existing camera feeds into intelligent, actionable data. Trueface teaches computers to interpret visual data at human level, enabling businesses and government agencies to perform access control, facial recognition, object detection, and identity verification at scale. The company's on-premise technology supports flexible deployments in client environments including hardware, private cloud, edge devices, and offline scenarios. Trueface has been a pioneer in pursuing equal facial recognition performance across all demographics. It serves clients in security, fintech, government, and enterprise verticals seeking responsible deployment of AI-based computer vision.