Cercle

Cercle is a Brazilian recommerce-as-a-service platform that enables retail brands to launch their own peer-to-peer resale marketplace under their own brand identity. The platform allows brands to retain control of their products in circulation, combat counterfeit markets, and drive customer loyalty through a circular economy model. Key features include peer-to-peer logistics management, automated payment flows, store credit redemption, ERP and POS integration, LGPD-compliant data privacy controls, and performance monitoring to track product lifecycle and customer lifetime value. Cercle's metrics show that 70% of used-goods buyers are new customers to the brand, 30% of used-goods buyers convert to first-hand purchasers, and resale intent increases first-hand purchase intention by up to 50%. The platform also reduces a brand's carbon footprint by up to 35% per resold product.