CB4 Analytics

CB4 (Context-Based 4 Casting) is a patented AI software for brick-and-mortar retailers that runs machine learning algorithms against point-of-sale data to identify physical in-store issues holding back sales. The platform surfaces actionable recommendations to store managers, enabling them to fix execution problems like out-of-stocks, pricing mismatches, and product placement issues. CB4 was acquired by Gap Inc. in October 2021.