Cattle Guru

Cattle Guru is a direct-to-consumer agritech startup disrupting India's 85 billion USD cattle food industry by building a one-stop e-commerce platform for dairy farmers. The platform offers quality cattle feed — including products like cotton seed cake — and related veterinary services, delivered directly to farmers' doorsteps. Cattle Guru employs a three-level quality testing process covering raw material sourcing through to the final product, using physical and chemical analyses including sensory tests, particle size estimation, and proximate analysis to assess nutritional value and safety. Founded in 2022 and backed by Antler, the company targets the 75 million dairy farmers in India's vast rural Bharat market, aiming to unlock efficiency and access to quality nutrition for cows and buffaloes.