Carma

Carma is Australia's leading fully digital used car marketplace, founded in 2021 by Lachlan MacGregor and Yosuke Hall with a vision to reinvent the pre-owned car buying and selling experience. The company operates as a fully integrated digital platform: sourcing vehicles directly from consumers, auctions, and fleet operators, then reconditioning each vehicle at its Sydney hub before listing them online with transparent, no-haggle pricing. Buyers can browse, purchase, and receive delivery of inspected and reconditioned vehicles entirely online, while sellers can obtain an instant valuation and hand off their car with minimal friction. Carma's model eliminates the traditional dealership experience, positioning itself as a technology-first automotive retailer. The company employs approximately 133 people and has raised $30 million in funding to support its growth across Australia.