Canal
Distributed commerce platform connecting top brands and ecommerce partners
- Headquarters
- San Francisco, California
- Employees
- 11–50
- Founded
- 2021
- Business Model
- B2C
- Website
- shopcanal.com
- Total Funding
- $22.5M
- Last Round
- $22.5M Series AMar 2022
- Rounds
- 1
About
Canal is a distributed commerce platform that enables retailers to expand their product assortment with curated third-party inventory from over 1,900 premium DTC brands, without managing fulfillment or inventory. Brands gain access to new performance-driven distribution channels reaching high-intent shoppers at the point of purchase. Canal's technology powers marketplace expansion for retailers ranging from emerging e-commerce stores to major national retailers, enabling brand onboarding in under 10 days. In 2025, Canal was acquired by Rokt and rebranded as Rokt Catalog, continuing to operate with the same team and infrastructure as part of Rokt's broader e-commerce platform.
Tech & App Stack
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Mar 2022
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