How much funding has Canal raised?

Canal has raised $22.5M in total funding, most recently a Series A round.

Who are Canal's investors?

Canal's investors include Forerunner Ventures, Andreessen Horowitz.

Where is Canal headquartered?

Canal is headquartered in San Francisco, California, United States.

Canal

Distributed commerce platform connecting top brands and ecommerce partners

San Francisco, United States · Founded 2021 · $22.5M raised

E-Commerce

Headquarters: San Francisco, California
Employees: 11–50
Founded: 2021
Business Model: B2C

Website: shopcanal.com
Total Funding: $22.5M
Last Round: $22.5M Series AMar 2022
Rounds: 1

About

Canal is a distributed commerce platform that enables retailers to expand their product assortment with curated third-party inventory from over 1,900 premium DTC brands, without managing fulfillment or inventory. Brands gain access to new performance-driven distribution channels reaching high-intent shoppers at the point of purchase. Canal's technology powers marketplace expansion for retailers ranging from emerging e-commerce stores to major national retailers, enabling brand onboarding in under 10 days. In 2025, Canal was acquired by Rokt and rebranded as Rokt Catalog, continuing to operate with the same team and infrastructure as part of Rokt's broader e-commerce platform.

Summary

Canal is an E-Commerce company based in San Francisco, United States, founded in 2021. It has raised $22.5M in total across 1 round, most recently a $22.5M Series A round in Mar 2022. Investors include Forerunner Ventures and Andreessen Horowitz.