Canal
AcquiredCanal is an e-commerce company in San Francisco, United States, founded in 2021. It has raised $22.5M across 1 round, most recently a $22.5M Series A in March 2022.
Distributed commerce platform connecting top brands and ecommerce partners
- Headquarters
- San Francisco, California
- Employees
- 11–50
- Founded
- 2021
- Business Model
- B2C
- Website
- shopcanal.com
- Total Funding
- $22.5M
- Last Round
- $22.5M Series AMar 2022
- Rounds
- 1
- Acquisition Date
- Jul 2025
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round and 2 investors for this company. The full record is or through the API.
About
Canal is a distributed commerce platform that enables retailers to expand their product assortment with curated third-party inventory from over 1,900 premium DTC brands, without managing fulfillment or inventory. Brands gain access to new performance-driven distribution channels reaching high-intent shoppers at the point of purchase. Canal's technology powers marketplace expansion for retailers ranging from emerging e-commerce stores to major national retailers, enabling brand onboarding in under 10 days. In 2025, Canal was acquired by Rokt and rebranded as Rokt Catalog, continuing to operate with the same team and infrastructure as part of Rokt's broader e-commerce platform.
Summary
It lists 11–50 employees. It has raised $22.5M in total across 1 round, most recently a $22.5M Series A round in Mar 2022. Investors include Forerunner Ventures and Andreessen Horowitz.
Tech & App Stack
7 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding & Exit History
Jul 2025
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Funding: Series A. Amounts, valuations, and investors where available.
Investors
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