CAKE

Acquired

Clarity for performance-based marketing

Denver, United States · Founded 2019 · $60.0M raised

Headquarters
Denver, Colorado
Employees
51–200
Founded
2019
Business Model
B2B
Total Funding
$60.0M
Last Round
$14.0M Convertible Note
Rounds
3
Acquisition Date
Jun 2019

About

CAKE is a performance marketing software platform that helps advertisers, networks, and publishers manage, measure, and optimize digital marketing campaigns in real time. The platform offers solutions for affiliate marketing, lead distribution, and multichannel attribution, serving over 500 enterprise customers globally. Founded in 2010, CAKE provides a SaaS infrastructure built on AWS with 24/7 customer support.

Summary

CAKE is a Fintech company based in Denver, United States, founded in 2019. It has raised $60.0M in total across 3 rounds. Investors include Gradient Ventures, Constellation Software and Primary VC.

Tech & App Stack

8 technologies & apps tracked

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Funding History

AcquisitionJun 2019

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Convertible Note through Acquisition — per-round amounts, valuations, and who invested in each round.

Investors

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