buynomics

The operating system for commercial decision-making

Cologne, Germany · Founded 2018 · $30.0M raised

Headquarters
Cologne
Employees
51–200
Founded
2018
Business Model
B2B
Total Funding
$30.0M
Last Round
$30.0M Series BMar 2025
Rounds
1

About

Buynomics is the leading Revenue Growth Management (RGM) platform for optimization across all commercial levers. Its Virtual Shoppers AI enables enterprise revenue teams to run agent-based simulations trained on manufacturers' data and grounded in behavioral economics and decision theory. The platform accurately reflects real shopper behavior and willingness to pay, creating a single foundation for evaluating pricing, promotions, price-pack architecture, product mix, and trade-term changes. Buynomics primarily serves enterprises in CPG, Telecommunications, Retail, and Software industries.

Summary

buynomics is a company based in Cologne, Germany, founded in 2018. It has raised $30.0M in total across 1 round, most recently a $30.0M Series B round in Mar 2025.

Tech & App Stack

5 technologies & apps tracked

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Funding History

Series BSeries BMar 2025
$30.0M