How much funding has Button raised?

Button has raised $62.0M in total funding, most recently a Growth Equity round.

Who are Button's investors?

Button's investors include Redpoint Ventures, Icon Ventures, Shiv Chaudhary, PSG, DCM Ventures, Norwest Equity Partners.

Where is Button headquartered?

Button is headquartered in New York, New York, United States.

What industry is Button in?

Button operates in E-Commerce, Marketplace, SaaS.

Button

Acquired

Make Every Mobile Tap Count

New York, United States · Founded 2014 · $62.0M raised

E-Commerce

Marketplace

SaaS

Headquarters: New York, New York
Employees: 51–200
Founded: 2014
Business Model: B2B

Website: mysteryscience.com
Total Funding: $62.0M
Last Round: $30.0M Growth EquityJun 2025
Rounds: 4

About

Button is an AI-powered mobile commerce optimization platform that helps retailers, publishers, and creators drive higher revenue by routing mobile users to the highest-converting app destinations through intelligent deep linking and identity resolution. Founded in 2014 in New York, Button has driven over $25 billion in gross merchandise sales across 5,000+ apps by combining deep linking, attribution, and machine learning to maximize conversion. The platform serves as the connective layer between publishers and retailers in the mobile affiliate ecosystem.

Summary

Button is an E-Commerce company based in New York, United States, founded in 2014. It has raised $62.0M in total across 4 rounds, most recently a $30.0M Growth Equity round in Jun 2025. Investors include Redpoint Ventures, Icon Ventures and Shiv Chaudhary.

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