Button
AcquiredMake Every Mobile Tap Count
New York, United States · Founded 2014 · $62.0M raised
- Headquarters
- New York, New York
- Employees
- 51–200
- Founded
- 2014
- Business Model
- B2B
- Website
- mysteryscience.com
- Total Funding
- $62.0M
- Last Round
- $30.0M Growth EquityJun 2025
- Rounds
- 4
About
Button is an AI-powered mobile commerce optimization platform that helps retailers, publishers, and creators drive higher revenue by routing mobile users to the highest-converting app destinations through intelligent deep linking and identity resolution. Founded in 2014 in New York, Button has driven over $25 billion in gross merchandise sales across 5,000+ apps by combining deep linking, attribution, and machine learning to maximize conversion. The platform serves as the connective layer between publishers and retailers in the mobile affiliate ecosystem.
Summary
Button is an E-Commerce company based in New York, United States, founded in 2014. It has raised $62.0M in total across 4 rounds, most recently a $30.0M Growth Equity round in Jun 2025. Investors include Redpoint Ventures, Icon Ventures and Norwest Venture Partners.
Tech & App Stack
4 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
Jun 2025
Sign up to see all 4 rounds
Series A through Growth Equity — per-round amounts, valuations, and who invested in each round.
Investors
Similar Companies
Didi Chuxing is a mobile transportation platform, offering a full range of commuting options to 4...
India's largest e-commerce marketplace offering electronics, fashion, grocery, and more across hu...
Aramark delivers food, facilities-management, hospitality, refreshment, and supply-chain services...
Indonesia's leading on-demand super-app offering ride-hailing, food delivery, logistics, payments...
Airbnb connects hosts offering homes and experiences with guests seeking unique stays and local a...
Udemy connects learners with instructors and courses while helping organizations build workforce ...
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/button"><img src="https://indexed.vc/api/badge/company/button" alt="Button on Indexed.vc" width="260" height="76" /></a>