Buddy Media

Acquired

The World's Leading Social Media Marketing Platform

New York, United States · Founded 2007 · $105.0M raised

Headquarters
New York
Founded
2007
Business Model
B2B
Total Funding
$105.0M
Last Round
$23.0M Series CAug 2011
Rounds
3

About

Buddy Media, founded in 2007 and headquartered in New York City, provided a social media marketing SaaS platform enabling large brands and agencies to manage fan engagement on Facebook and other platforms, including publishing and listening tools. The company grew to nearly 1,000 customers, including Ford. Salesforce acquired Buddy Media in June 2012 for approximately $689 million, the largest acquisition in Salesforce's history at the time, folding it into Salesforce Marketing Cloud.

Summary

Buddy Media is a SaaS company based in New York, United States, founded in 2007. It has raised $105.0M in total across 3 rounds, most recently a $23.0M Series C round in Aug 2011. Investors include IVP, Bay Partners and Greycroft.

Tech & App Stack

6 technologies & apps tracked

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Funding History

Series DSeries DAug 2011
$54.0M

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Series C through Series D — per-round amounts, valuations, and who invested in each round.

Investors

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