BrightReps

BrightReps, now operating as FlowEQ, is a workflow automation platform designed for customer support, operations, and product teams. The platform embeds interactive decision trees and guided workflows directly inside CRM tools like Salesforce and Zendesk, enabling agents to move through high-stake recurring processes up to 10x faster without switching tabs or memorizing complex procedures. FlowEQ specializes in workflows that require human judgment, expertise, or empathy at key moments, offering pre-built connectors to 100+ business applications including fulfillment systems, billing platforms, e-signature tools, and PLM quality systems. The company is headquartered in San Francisco, California and serves industries including connected products, medical devices, consumer electronics, e-commerce, and streaming entertainment.