- Business Model
- B2B
- Website
- bridg.com
- Total Funding
- $11.0M
- Last Round
- $11.0M Series BSep 2017
- Rounds
- 1
- Acquisition Date
- May 2021
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Bridg operates a proprietary Identity Resolution (IDR) platform that converts anonymous in-store retail transactions into enriched, known customer profiles, eliminating the in-store blind spot for brick-and-mortar retailers and CPG brands. The platform captures shoppers missed by traditional loyalty programs and incorporates them into first-party data without requiring a loyalty-program signup. In January 2026, PAR Technology acquired Bridg's Identity Resolution platform to combine loyalty and non-loyalty transaction data for its restaurant and convenience-store customers.
Summary
Bridg is an Analytics company based in United States. It has raised $11.0M in total across 1 round, most recently a $11.0M Series B round in Sep 2017. Investors include Morpheus Ventures, NextEquity Partners and Visa.
Tech & App Stack
3 technologies & apps tracked
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Funding History
May 2021
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Funding: Series B. Amounts, valuations, and investors where available.
Investors
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