Branded

Acquired

We build, acquire & scale e-commerce products into omnichannel and social brands that people love.

New York, United States · Founded 2020 · $150.0M raised

Headquarters
New York, New York
Employees
201–500
Founded
2020
Business Model
B2B
Total Funding
$150.0M
Last Round
$150.0M Series AFeb 2021
Rounds
1

About

Branded builds, acquires, and scales e-commerce products into omnichannel and social brands that people love. The company works with Amazon and direct-to-consumer brands, delivering insight-driven rebrands, global expansion, and brand-awareness support. Its featured portfolio includes Puracy, Viking Revolution, Ototo, and LeafLife. Branded also publishes e-commerce best-practice resources drawn from those Amazon and DTC brands and recruits operators who want to build the next generation of e-commerce businesses.

Summary

Branded is an E-Commerce company based in New York, United States, founded in 2020. It has raised $150.0M in total across 1 round, most recently a $150.0M Series A round in Feb 2021. Investors include Premji Invest, General Catalyst and Victory Park Capital.

Tech & App Stack

8 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

MergerSep 2024

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Series A through Merger — per-round amounts, valuations, and who invested in each round.

Investors

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