Boundless Mind

Boundless Mind, originally founded in 2015 as Dopamine Labs, was a Los Angeles-based startup that applied neuroscience and artificial intelligence—similar to techniques social media platforms use to boost engagement—to power behavior-change nudges inside mobile apps. Its technology monitored phone activity and generated prompts to encourage healthier habits, with partner apps reporting gains such as a 60% increase in walking and a 30% increase in productivity. Thrive Global acquired the company in a stock-and-cash deal in October 2019.