Bold

Bold (Age Bold Inc.) is a digital fitness platform designed for adults over 65 that delivers personalized, science-backed exercise programs to improve strength, balance, and mobility. Members access thousands of live and on-demand classes taught by expert trainers who provide age-appropriate modifications. Bold's balance programs are clinically proven to reduce fall risk by 46% and its pain programs reduce joint pain by over 50%. The platform is distributed through health plans as a covered benefit, making preventative fitness accessible to Medicare-eligible seniors.