Bluecore

Acquired

Turn retail data into one-to-one revenue.

New York, United States · Founded 2013 · $232.1M raised

Headquarters
New York, New York
Employees
201–500
Founded
2013
Business Model
B2B
Total Funding
$232.1M
Last Round
Series ENov 2024
Rounds
7
Acquired by
Insider OneMay 2026

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 8 funding rounds and 5 investors for this company. The full record is or through the API.

About

Bluecore is a retail marketing technology company founded in 2013 in New York City that helps enterprise brands convert anonymous shoppers into known, loyal customers. The platform combines shopper identity resolution — turning anonymous visitors into identified individuals — with AI-powered personalization to launch one-to-one campaigns across email, paid media, and on-site channels. Bluecore processes over 300 billion retail data points and has identified more than 5 billion shoppers for clients including Wayfair, Gap, J.Crew, Lenovo, Neiman Marcus, and CVS. The platform integrates with retailer product catalogs to automatically generate and launch personalized campaigns in minutes, reducing campaign cycle times by 90%. Bluecore has approximately 370 employees and serves over 400 retail brands.

Summary

Bluecore is an Artificial Intelligence company based in New York, United States, founded in 2013. It has raised $232.1M in total across 7 rounds, most recently a Series E round in Nov 2024. Investors include FirstMark Capital, Georgian and Norwest Venture Partners.

Tech & App Stack

4 technologies & apps tracked

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Funding & Exit History

AcquisitionMay 2026

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Funding: Series A through Series E. Amounts, valuations, and investors where available.

Investors

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