Bluecore

Bluecore is a retail marketing technology company founded in 2013 in New York City that helps enterprise brands convert anonymous shoppers into known, loyal customers. The platform combines shopper identity resolution — turning anonymous visitors into identified individuals — with AI-powered personalization to launch one-to-one campaigns across email, paid media, and on-site channels. Bluecore processes over 300 billion retail data points and has identified more than 5 billion shoppers for clients including Wayfair, Gap, J.Crew, Lenovo, Neiman Marcus, and CVS. The platform integrates with retailer product catalogs to automatically generate and launch personalized campaigns in minutes, reducing campaign cycle times by 90%. Bluecore has approximately 370 employees and serves over 400 retail brands.