Blue Nile

Blue Nile is the original online diamond and fine jewelry retailer, founded in Seattle in 1999 with the mission of disrupting the traditional jewelry industry through transparency, education, and direct-to-consumer pricing. The company offers an extensive selection of GIA-certified loose diamonds, engagement rings, wedding bands, and fine jewelry across gold, platinum, and other metals. Customers can design custom rings through its interactive Creative Studio tool. Blue Nile was acquired by Bain Capital in 2017 and subsequently by Signet Jewelers in 2022, and currently operates both its e-commerce platform and physical showroom locations across the United States.