BloomNation

BloomNation is an e-commerce company in Santa Monica, United States, founded in 2011. It has raised $18.2M across 3 rounds, most recently an $11.0M Venture Round in February 2021.

Send Flowers: Flower Delivery by Local Florists

Headquarters
Santa Monica
Employees
11–50
Founded
2011
Business Model
Marketplace
Total Funding
$18.2M
Last Round
$11.0M Venture RoundFeb 2021
Rounds
3

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 3 funding rounds and 3 investors for this company. The full record is or through the API.

About

BloomNation is an online floral marketplace based in Santa Monica, California that connects customers with local, independently owned florists for same-day, hand-designed flower delivery. Founded in 2011 by Farbod Shoraka, David Daneshgar, and Gregg Weinstein, the platform gives local florists their own storefronts and fulfillment tools so they can compete with national wire services; the company now operates under parent brand Promenade Group.

Summary

It lists 11–50 employees. It has raised $18.2M in total across 3 rounds, most recently a $11.0M Venture Round in Feb 2021. Investors include B. Riley Financial, Andreessen Horowitz and Spark Capital.

Tech & App Stack

2 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.

Funding History

Data from Indexed.vcUpdated
Venture RoundVenture RoundFeb 2021
$11.0M

Sign up to see all 3 events

Funding: Venture Round. Amounts, valuations, and investors where available.

Investors

Similar Companies

CoupangIPO

South Korea's largest e-commerce platform, often called the 'Amazon of Asia,' offering delivery, ...

Seattle, United States10001+E-Commerce, Food Tech
Venture RoundTotal funding$3.5BDec 2019
Faire

Faire is a wholesale technology platform connecting independent retailers and brands, modernizing...

San Francisco, United States501–1000Marketplace, Retail
Series G+Total funding$1.6BNov 2025
MeeshoIPO

Meesho builds an accessible, affordable e-commerce ecosystem for Indian consumers, offering milli...

Bengaluru, India1001–5000E-Commerce, Retail
Series G+Total funding$1.6BFeb 2025
SnapDeal

Indian e-commerce marketplace focused on value-priced products, connecting millions of buyers wit...

New Delhi, India501–1000E-Commerce, Marketplace
Extension RoundTotal funding$1.5BMay 2017
FarfetchAcquired

Global luxury fashion marketplace connecting brands, boutiques, and consumers across 190+ countri...

London, United Kingdom5001–10000E-Commerce, Fashion
Corporate RoundTotal funding$1.3BNov 2020
Udaan

B2B e-commerce marketplace connecting retailers, wholesalers and manufacturers, offering wholesal...

Bengaluru, India1001–5000E-Commerce, Marketplace
Extension RoundTotal funding$1.3BJul 2026

Your company? Embed this profile

Add the live badge to your site — it stays current as your funding data updates.

BloomNation on Indexed.vc
<a href="https://indexed.vc/companies/bloomnation"><img src="https://indexed.vc/api/badge/company/bloomnation" alt="BloomNation on Indexed.vc" width="260" height="76" /></a>