BlokS (Bloks Group)
China's leading assembly character toy maker
Shanghai, China · Founded 2014 · $89.2M raised
- Headquarters
- Shanghai
- Employees
- 201–500
- Founded
- 2014
- Business Model
- B2C
- Website
- m.bloks.com
- Total Funding
- $89.2M
- Last Round
- $89.2M Series BMay 2021
- Rounds
- 1
About
Bloks Group Ltd. is a Shanghai-based toy manufacturer founded in 2014 by Zhu Weisong, who is also the founder of Shenzhen-listed Yoozoo Interactive. The company is China's largest player in the assembly character toy segment and the third largest globally, holding a 30.3% share of the Chinese market. Originally launched as a maker of educational building blocks for toddlers, Bloks pivoted in 2022 to focus on licensed assembly character toys for children and teenagers aged 6 to 16, licensing iconic IPs including Ultraman, Transformers (via Hasbro), Pokémon, Marvel's Spider-Man, Sanrio's Hello Kitty, and Bandai IP. The company holds more than 500 patents and sells products across a mass-market price range. Bloks posted explosive growth—GMV grew 170% in 2023 to 1.7 billion yuan—and completed a $215 million Hong Kong IPO in January 2025, with founder Zhu Weisong becoming a billionaire after shares surged 82% on debut.
Summary
BlokS (Bloks Group) is a Retail company based in Shanghai, China, founded in 2014. It has raised $89.2M in total across 1 round, most recently a $89.2M Series B round in May 2021. Investors include Yunfeng Capital, Source Code Capital and Gaorong Capital.
Funding History
May 2021
Investors
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