Bizo

Bizo was a B2B data management and audience targeting company that enabled precise and measurable B2B display and social advertising programs. Founded in 2008 as a spin-out from ZoomInfo and headquartered in San Francisco, California, the company built a database of over 120 million business professionals and allowed marketers to segment and target this audience across a network of business and professional websites. Bizo's platform helped B2B marketers build brand awareness, nurture prospects through the funnel, and acquire customers across multiple channels. The company was acquired by LinkedIn in July 2014 for approximately $175 million, representing a major validation of B2B audience marketing. LinkedIn subsequently wound down the Bizo ad network in 2016.