BHOUT

BHOUT is a fitness technology company founded in 2020 by Mauro Frota and Pedro Barata, combining hardware, software, and community to reimagine boxing as a gamified fitness experience. The company created what it calls the world's first 'Boxing Bag with a Brain' — a smart punching bag embedded with sensors and 3D computer vision that tracks strikes, provides real-time feedback, and powers competitive gaming experiences. BHOUT operates both a direct-to-consumer hardware product and a network of BHOUT Club fitness studios where members engage with the connected bags in a community setting. The company targets fitness enthusiasts and casual gamers who want an immersive, data-driven workout experience that merges boxing with interactive entertainment. Co-founders bring backgrounds from fitness industry leaders including Precor (acquired by Peloton). BHOUT has expanded its club footprint internationally and is headquartered in Portugal.