BetaStore (operating as SimpleMarket Inc.) is a B2B e-commerce marketplace that connects informal retailers in West and Central Africa directly with manufacturers, distributors, and wholesalers. The platform enables small retailers to source fast-moving consumer goods (FMCGs), access inventory financing, and obtain essential insurance services — digitizing procurement and working capital for the informal retail sector. BetaStore operates primarily in Nigeria and has expanded across Africa.
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Mar 2021
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