BetaStore, Beta Store
formerly BetastoreBetaStore, Beta Store is a marketplace company in Lagos, Nigeria, founded in 2020. It has raised $3.2M across 2 rounds, most recently a $2.5M Pre-Seed in May 2022.
- Headquarters
- Lagos
- Employees
- 11–50
- Founded
- 2020
- Business Model
- b2b_and_b2c
- Total Funding
- $3.2M
- Last Round
- $2.5M Pre-SeedMay 2022
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 2 funding rounds and 3 investors for this company. The full record is or through the API.
About
BetaStore (operating as SimpleMarket Inc.) is a B2B e-commerce marketplace that connects informal retailers in West and Central Africa directly with manufacturers, distributors, and wholesalers. The platform enables small retailers to source fast-moving consumer goods (FMCGs), access inventory financing, and obtain essential insurance services — digitizing procurement and working capital for the informal retail sector. BetaStore operates primarily in Nigeria and has expanded across Africa.
Summary
It lists 11–50 employees. It has raised $3.2M in total across 2 rounds, most recently a $2.5M Pre-Seed round in May 2022. Investors include 500 Global, VestedWorld and Loyal VC.
Tech & App Stack
1 technology or app tracked
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Funding History
May 2022
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Funding: Seed through Pre-Seed. Amounts, valuations, and investors where available.
Investors
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