BackType
Acquired- Employees
- 1–10
- Founded
- 2008
- Business Model
- B2B
- Website
- backtype.com
About
BackType was a social media analytics startup launched in 2008 by Christopher Golda and Michael Montano. Its dashboard helped brands and agencies understand the business impact of social media, and its BackTweets product let publishers measure the reach of their tweets and how they converted to web traffic and sales. A Y Combinator company, BackType raised roughly $1.3M from investors including True Ventures, Lowercase Capital, Founder Collective, and K9 Ventures before being acquired by Twitter in July 2011.
Summary
BackType is a Data & Analytics company, founded in 2008. Investors include Twitter.
Tech & App Stack
7 technologies & apps tracked
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Funding History
Jan 2011
Investors
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