
The baby registry for everything you want from any store
Babylist is the leading digital destination for growing families, offering a universal baby registry, curated e-commerce shop, parenting guides, and health services. Founded in 2011 by Natalie Gordon, a former Amazon engineer, the platform allows parents to add items from any store to a single registry. Babylist serves millions of families annually, generating over $500M in revenue, and has expanded from registry into media, retail, and health with brands including Expectful and Babylist Health.
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