BabyList
Acquired
The baby registry for everything you want from any store
- Headquarters
- Oakland, California
- Employees
- 201–500
- Founded
- 2011
- Business Model
- Marketplace
- Website
- www.babylist.com
- Total Funding
- $40.6M
- Last Round
- $40.0M Series CNov 2021
About
Babylist is the leading digital destination for growing families, offering a universal baby registry, curated e-commerce shop, parenting guides, and health services. Founded in 2011 by Natalie Gordon, a former Amazon engineer, the platform allows parents to add items from any store to a single registry. Babylist serves millions of families annually, generating over $500M in revenue, and has expanded from registry into media, retail, and health with brands including Expectful and Babylist Health.
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