Atlas Wearables

Atlas Wearables is an Austin, Texas-based fitness technology company that built the Atlas Wristband, a wearable fitness tracker that automatically identifies exercises, counts reps, calculates calories burned, and evaluates workout form using advanced motion sensors and algorithms. Founded in 2013 as a member of the first Techstars Austin cohort, Atlas raised over $4 million in funding and began shipping its device in 2015. The company was subsequently acquired by Peloton.