Liv

LIV Golf is a professional men's golf league backed by Saudi Arabia's Public Investment Fund, designed to modernize the sport through a team-based format, 54-hole events, and significantly elevated prize purses. The league name references the Roman numeral LIV (54), the total holes played per event. Founded in 2021 and launching its first tournament in London in June 2022, LIV Golf rapidly recruited top-ranked professional golfers by offering guaranteed contracts and revenue-sharing models. The league expanded to an international schedule spanning multiple continents and operates a fantasy platform, media rights deals, and direct-to-consumer streaming.