Asset

Asset provides embedded accounting infrastructure for platforms and marketplaces, automating bookkeeping, classifying transactions, and delivering financial workflows that SMBs can use inside a host product. The company argues that owner-operators prefer a single trusted back-office bundle over stitching together multiple tools, and that AI can put enterprise-grade accounting in the hands of the smallest businesses. Co-founders Cameron Frayne, who previously worked on SMB accounting at Teal and Bench, and Alejandro Mesa, who built data and infrastructure products in fintech, position Asset as financially intelligent infrastructure for the next generation of SMB platforms. Backers named on the about page include Torch Capital, Genius Ventures, Ripple Ventures, Dash Fund, and Fool Ventures.