Aracan Co.

Aracan Co., Ltd. is a Japanese automotive marketplace company that operates 'Kababa,' a consumer-to-consumer (C2C) online platform for used car buying and selling. Founded in March 2019 by Kazuei Tanaka, a former executive at major used car retailer Nextage, Aracan was built to address deep inefficiencies, opacity, and lack of trust in Japan's used car industry. The Kababa platform uses qualified professional appraisers to conduct a single evaluation that simultaneously unlocks competitive bids from up to 58 vetted used car buyers, eliminating the burden of multiple dealer visits and calls for sellers. On the buyer side, the marketplace discloses full vehicle information and pricing transparently. Aracan monetizes by charging a fixed fee per transaction rather than maximizing per-deal profit, using volume efficiency to drive sustainable margins. The company has raised over ¥1.35 billion in total funding through Series C.