Amu
South Korea · $1.4M raised
- Business Model
- B2C
- Website
- amusemakeup.com
- Total Funding
- $1.4M
- Last Round
- $1.4M SeedAug 2025
- Rounds
- 1
About
Amu (Amuse) is a Korean K-beauty makeup brand known for innovative cosmetics that blend skincare benefits with color products. The brand targets beauty-conscious consumers with a minimalist, skin-first aesthetic rooted in Korean beauty trends. Amu gained significant market traction and was acquired by Shinsegae International in August 2024 for approximately $51.6 million, validating its position as a leading K-beauty brand.
Summary
Amu is an E-Commerce company based in South Korea. It has raised $1.4M in total across 1 round, most recently a $1.4M Seed round in Aug 2025.
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Funding History
Aug 2025
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