Alkemics

Alkemics was a Paris-based B2B SaaS platform that enabled FMCG brands and retailers to collaborate and exchange normalized product content for omnichannel commerce. Using AI and big data, Alkemics served as a product data exchange layer between manufacturers and distributors, allowing brands to syndicate accurate product information across retail channels and helping retailers maintain consistent, up-to-date product listings. The company grew to become a category leader in product experience management (PXM) in Europe, working with major FMCG brands and large retailers including Carrefour, E.Leclerc, and Metro. Alkemics was founded in 2011 by Antoine Durieux, Antoine Perrin, and Benoit Portoleau, and was subsequently acquired by Salsify, which now operates the platform as Salsify EMEA.