AKT London

AKT London is a London-based premium personal care brand founded in 2019 by West End performers Ed Currie and Andy Coxon, who created the company after mainstream deodorants failed to meet the demands of their gruelling eight-shows-a-week performing schedule. The brand's hero product, The Deodorant Balm, is a natural, plastic-free, gender-free formulation developed over three years in collaboration with fragrance and cosmetic science experts and packaged in fully recyclable aluminium tubes. AKT has expanded beyond deodorants into a broader body care range including body wash, body oil, scrub, and conditioning balm, all bearing the brand's ethos of natural, high-performance personal care. The company is a multi-award-winning brand sold through its own website and major retail partners including Sephora.