Aemi

Aemi is a B2B online marketplace connecting social commerce entrepreneurs directly with brands across Southeast Asia. Founded in 2021 by Kim Ngan Vu (CEO) and Hieu Nguyen (CTO), Aemi was built to solve supply chain challenges for social commerce sellers in Vietnam who previously relied on wholesale aggregators and could not buy directly from brands. By aggregating hundreds of micro-merchant sellers — typically micro-influencers with 10,000–30,000 followers — Aemi achieves the purchasing power needed to negotiate wholesale pricing directly with brands, while guaranteeing product authenticity and provenance. Currently focused on the beauty and wellness verticals, the platform also provides sellers with marketing support including professional product photos and descriptions.