Adopt A Cow
Pure premium dairy — straight from cows we care for
Hangzhou, China · Founded 2016 · $100.0M raised
- Headquarters
- Hangzhou
- Employees
- 11–50
- Founded
- 2016
- Business Model
- B2C
- Website
- adoptacowmilk.com
- Total Funding
- $100.0M
- Last Round
- $100.0M Series BApr 2021
- Rounds
- 1
About
Adopt A Cow (认养一头牛) is a Hangzhou-based direct-to-consumer premium dairy brand founded in 2016 by Xu Xiaobo, a former real estate developer who invested over 460 million yuan of personal funds to build vertically integrated dairy farms after a formative experience purchasing infant formula abroad. The company differentiates itself from Chinese dairy giants Yili and Mengniu through an online-first sales model, premium branding centered on cow welfare — including imported fodder, classical music, spa treatment, and herbal baths for the herd — and a unique cow-adoption program that lets consumers cloud-adopt, jointly adopt, or physically adopt individual cattle.
Summary
Adopt A Cow is an E-Commerce company based in Hangzhou, China, founded in 2016. It has raised $100.0M in total across 1 round, most recently a $100.0M Series B round in Apr 2021.
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Funding History
Apr 2021
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