1plusX

1plusX is a Swiss-founded AI-powered marketing intelligence and data management platform built for publishers, media companies, and advertisers navigating the post-cookie digital advertising era. Founded in 2014 by former Google Product Director Jürgen Galler and former Google Engineering Director Thomas Hofmann, the company offers a proprietary predictive analytics platform that turns first-party data into accurate, actionable audience insights without reliance on third-party cookies. 1plusX enables publishers to manage audience data, build contextual targeting segments, and monetize their inventory more effectively while helping advertisers achieve precise audience reach through privacy-compliant means. The platform serves global blue-chip media and marketing customers across Europe, Asia, and the United States. In 2022, 1plusX was acquired by TripleLift, a programmatic advertising platform, further expanding its reach in the cookieless advertising ecosystem.