17Life

17Life is a Taiwan-based e-commerce and Online-to-Offline (O2O) platform that operates as a digital integration consultant and consumer marketplace. Founded in 2006 as 'Lunch King' (a lunch ordering platform) and officially rebranded as 17Life in 2009, it became one of Taiwan's first group-buying websites. The platform offers consumers discounted vouchers and deals across dining, travel, entertainment, and daily goods, while also providing enterprise clients — including FamilyMart, Shin Kong Mitsukoshi, Taishin Bank, PayEasy, and Lion Travel — with O2O technology solutions, loyalty programs, and mobile payment integration. A landmark milestone was the 2012 launch of a dedicated section within the FamilyMart convenience store app, guiding over 5 million online customers to physical stores. 17Life leverages big data analytics and its large consumer base to bridge online platforms with physical retail, generating revenue through technology solutions, marketing services, and platform commissions. The company is headquartered in Taipei.