Choco Up is a Singapore-headquartered global technology and financial services platform providing revenue-based financing and business growth solutions to digital merchants and startups across Asia and beyond. Founded in 2018 by Percy Hung.

Singapore, Singapore · 3+ investments · 3 portfolio companies

Seed
Early Stage
E-Commerce
Fintech
SaaS
Headquarters
Singapore, Singapore
Founded
2018
Portfolio Companies
3
Total Investments
3
Last Investment
Jul 2025
Geographic Focus
Asia-Pacific, Australia, Hong Kong, Southeast Asia

Investment Thesis

Revenue-based financing model providing non-dilutive growth capital to digital merchants and startups, with repayments tied to revenue. Focused on fast-growing businesses in Asia-Pacific.

Choco Up is a Venture Capital firm based in Singapore, Singapore. It has made 3 investments in E-Commerce and Fintech, including Amber International Holding Limited, Janio and Soundbrenner.

Portfolio3

Co-investors12

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12 co-investors across 12 shared portfolio companies — who they back alongside, and how often they lead.

Venture Capital ×12 · 3 shared rounds

Investment History

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