ZyG

ZyG is an agentic operating system for direct-to-consumer (DTC) e-commerce scale. The platform helps product innovators and DTC brands validate product-market fit and scale by replacing fragmented tools and agencies with a single connected system of specialized AI agents. ZyG covers the full DTC growth journey — from predictive go/no-go product validation to execution of the digital layer including branding, store building, creatives, user acquisition, organic growth, and conversion optimization. The company operates on a partnership model where ZyG executes the digital layer while partners retain ownership of the physical product and brand IP, with consumption-based pricing and cohort-based financing for marketing spend.