ZJLD

ZJLD Group Inc. is a leading premium baijiu (Chinese white liquor) company headquartered in Zunyi, Guizhou province, China, operating three distinct heritage brands: Xiang Jiao, Li Du, and Zhen Jiu. The group was built by founder Wu Xiangdong through strategic acquisitions of underperforming regional distilleries beginning in the early 2000s, with a mission to revive premium liquor brands rooted in China's rich cultural and historical traditions. ZJLD went public on the Hong Kong Stock Exchange in 2023, raising approximately HK$4.5 billion in one of Hong Kong's largest IPOs that year, and is backed by private equity firm KKR.