Zero Co

Zero Co was an Australian direct-to-consumer sustainability startup that created refillable personal care and home cleaning products designed to eliminate single-use plastic waste. Customers received reusable pouches and dispensers, then sent back empties to be refilled and returned in a closed-loop system. Founded by Mike Smith with a mission to untrash the planet, the company raised venture funding and built a loyal following in Australia before announcing its closure in April 2025, citing an inability to find a pathway to profitability after six years of operation.