Zapr
Acquired- Headquarters
- Bangalore
- Employees
- 51–200
- Founded
- 2012
- Business Model
- B2B
- Website
- zapr.in
- Last Round
- Venture RoundJan 2016
- Rounds
- 2
About
Zapr is India's largest media consumption analytics company, using proprietary audio fingerprinting technology to identify what television content people are watching across 600+ channels. The platform connects TV viewership data to mobile audiences, enabling advertisers and broadcasters to build precise cross-screen targeting and measure campaign effectiveness. Zapr's ACR (Automatic Content Recognition) database covers hundreds of millions of TV viewing events.
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Jan 2016
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