Zapr
AcquiredBengaluru, India · Founded 2012
- Headquarters
- Bengaluru
- Employees
- 51–200
- Founded
- 2012
- Business Model
- B2B
- Website
- zapr.in
- Last Round
- Venture RoundJan 2016
- Rounds
- 2
About
Zapr is India's largest media consumption analytics company, using proprietary audio fingerprinting technology to identify what television content people are watching across 600+ channels. The platform connects TV viewership data to mobile audiences, enabling advertisers and broadcasters to build precise cross-screen targeting and measure campaign effectiveness. Zapr's ACR (Automatic Content Recognition) database covers hundreds of millions of TV viewing events.
Summary
Zapr is a Data & Analytics company based in Bengaluru, India, founded in 2012. Its most recent funding was a Venture Round in Jan 2016. Investors include Flipkart and 500 Global.
Tech & App Stack
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Funding History
Jan 2016
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Funding: Seed through Venture Round. Amounts, valuations, and investors where available.
Investors
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