How much funding has Yofi raised?

Yofi has raised $1.5M in total funding, most recently a Pre-Seed round.

Who are Yofi's investors?

Yofi's investors include Kickstart, Data Tech Fund, Signal Peak Ventures, BBQ Capital.

Where is Yofi headquartered?

Yofi is headquartered in San Francisco, California, United States.

What industry is Yofi in?

Yofi operates in Retail, Artificial Intelligence, Cybersecurity, RetailTech.

Yofi

Acquired

Stop Policy Abuse & Bad Actors.

San Francisco, United States · Founded 2022 · $1.5M raised

Retail

Artificial Intelligence

Cybersecurity

RetailTech

Headquarters: San Francisco, California
Employees: 1–10
Founded: 2022
Business Model: B2B

Website: yofi.ai
Total Funding: $1.5M
Last Round: $1.5M Pre-SeedMar 2022
Rounds: 1

About

Yofi (acquired by NoFraud in October 2025) is an e-commerce fraud prevention platform focused specifically on return abuse and policy exploitation. The platform uses thousands of data signals — including device telemetry, customer clustering, return history, carrier data, and label tracking — to identify bad actors while preserving a seamless experience for legitimate customers. Yofi's consortium of over 1,600 merchants shares a continuously updated Bad Actor Database for proactive protection. The company detected $1.5B of return abuse in 2024 and integrates with Shopify, Klaviyo, and over 25 other platforms. Founded in 2021 by Jordan and Alex Shamir, Yofi was formerly known as BotNot and was headquartered in Bozeman, Montana.

Summary

Yofi is a Retail company based in San Francisco, United States, founded in 2022. It has raised $1.5M in total across 1 round, most recently a $1.5M Pre-Seed round in Mar 2022. Investors include Kickstart, Data Tech Fund and Signal Peak Ventures.