Yofi
AcquiredStop Policy Abuse & Bad Actors.
San Francisco, United States · Founded 2022 · $1.5M raised
- Headquarters
- San Francisco, California
- Employees
- 1–10
- Founded
- 2022
- Business Model
- B2B
- Website
- yofi.ai
- Total Funding
- $1.5M
- Last Round
- $1.5M Pre-SeedMar 2022
- Rounds
- 1
About
Yofi (acquired by NoFraud in October 2025) is an e-commerce fraud prevention platform focused specifically on return abuse and policy exploitation. The platform uses thousands of data signals — including device telemetry, customer clustering, return history, carrier data, and label tracking — to identify bad actors while preserving a seamless experience for legitimate customers. Yofi's consortium of over 1,600 merchants shares a continuously updated Bad Actor Database for proactive protection. The company detected $1.5B of return abuse in 2024 and integrates with Shopify, Klaviyo, and over 25 other platforms. Founded in 2021 by Jordan and Alex Shamir, Yofi was formerly known as BotNot and was headquartered in Bozeman, Montana.
Summary
Yofi is a Retail company based in San Francisco, United States, founded in 2022. It has raised $1.5M in total across 1 round, most recently a $1.5M Pre-Seed round in Mar 2022. Investors include Kickstart, Data Tech Fund and Signal Peak Ventures.
Tech & App Stack
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Funding History
Mar 2022
Investors
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