South Korea's mobile software and startup incubator conglomerate
Yello Mobile is a South Korean mobile software conglomerate founded in 2012 by Sanghyuk Lee. Operating as a startup incubator, it consolidated over 94 software businesses through equity-based investments across SMATO categories: Shopping, Media, Advertisement, Travel, and Online-to-Offline. Once considered South Korea's first unicorn startup, the company faced financial difficulties and pulled its planned KOSDAQ IPO.