Yacob

Yacob is an intelligent nutrition management platform designed to combat childhood obesity by providing parents with healthier food choices for their children and helping them understand the nutritional impact of those choices. The platform operates within closed food ecosystems such as school canteens, supplying each pupil with a card used in place of cash to purchase daily school meals. Parents register online to top up and monitor their child's account and purchases, receiving instant transaction updates every time the card is used. Features include meal pre-selection, transaction history, spend limits, allergy notifications, nutrition value tracking per meal, and gamified health goal rewards. The company is based in Abu Dhabi and was part of the Hub71 tech ecosystem.