Y.O.U

Y.O.U (Your Own Universe) is an international beauty brand from HEBE Beauty Group (PT Hebe Beauty Style), operating primarily across Southeast Asia. The brand upholds a philosophy of 'Long-Lasting Beauty' and focuses on developing skincare and cosmetics formulated for Southeast Asian skin types and climates. Y.O.U is one of several brands under the HEBE Beauty Group portfolio, alongside Glamfix, barenbliss, Dazzle Me, and Lavojoy. The company offers a broad range of products spanning skincare (including its AcnePlus, Sunbrella, and peeling serum lines), makeup, and complexion products. Products are clinically tested and dermatologically proven, with innovations such as 12% acid peeling serums, niacinamide brightening formulas, and acne-targeting treatments. The brand has expanded internationally, appointing Korean actor Kim Soo-hyun as its global ambassador, and sells via e-commerce channels across Southeast Asian markets.