Willful
Canadian Online Wills Made Easy
Toronto, Canada · Founded 2017 · $2.8M raised
- Headquarters
- Toronto
- Employees
- 11–50
- Founded
- 2017
- Business Model
- B2C
- Website
- willful.co
- Total Funding
- $2.8M
- Last Round
- $750K BridgeDec 2021
- Rounds
- 2
About
Founded in Toronto in 2017, Willful is Canada's leading online estate planning platform, on a mission to make creating a legal will simple, affordable, and accessible for all Canadians. Since launch, Willful has helped thousands of Canadians create wills and powers of attorney online, at their own pace, without needing to book time with a lawyer, through a guided digital process.
Summary
Willful is a SaaS company based in Toronto, Canada, founded in 2017. It has raised $2.8M in total across 2 rounds, most recently a $750K Bridge round in Dec 2021. Investors include Tactico and Real Ventures.
Tech & App Stack
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Funding History
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Dec 2021
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Seed through Bridge — per-round amounts, valuations, and who invested in each round.
Investors
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