WasteNot

Ad Exclusions that Finally Work

Chicago, United States · Founded 2023

Headquarters
Chicago
Employees
1–10
Founded
2023
Business Model
B2B

About

WasteNot is on a mission to help advertisers eliminate wasted ad spend. It's estimated that brands waste 30%-40% of ad budgets by re-targeting people who already bought, due to targeting inefficiencies across platforms. WasteNot's codeless UI lets marketers define suppression rules like "don't serve awareness ads to my loyalty customers," connecting to 350+ data sources including Shopify, Klaviyo, Meta, and Google Ads to automate exclusions in real time and lower customer acquisition costs. WasteNot is built by marketers, for marketers.

Summary

WasteNot is a Marketing Tech company based in Chicago, United States, founded in 2023.

Tech & App Stack

4 technologies & apps tracked

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