Waseela

Waseela is a Pakistan-based agri-fintech platform that provides Shariah-compliant financing and digital services to rural farming communities, acting as a catalyst for Pakistan's rural economy. The company connects farmers with buyers, sellers, and service providers through a data-driven marketplace, partnering with major agricultural input companies including Syngenta, Bayer, Engro Fertilizers, and Corteva, as well as financial institutions such as Faysal Bank for fast-track digital financing. Founded in 2023 and headquartered in Islamabad, Waseela positions itself as the infrastructure layer—'laying the rails'—for Pakistan's rural agricultural economy.