vividgarden

Vivid Garden Inc. (株式会社ビビッドガーデン) is a Tokyo-based agri-tech startup operating Tabechoku (食べチョク), Japan's leading online direct-to-consumer marketplace connecting agricultural producers and fishermen directly with individual and corporate buyers. Founded in November 2016 by Rina Akimoto, who grew up on a vegetable farm in Kanagawa, the platform enables producers to sell specialty foods and flowers directly without traditional distribution intermediaries — preserving the personal story and craftsmanship behind each product. Beyond consumer sales, Vivid Garden serves government agencies (local revitalization, regional branding), corporations (gifting and employee benefits), and operates a furusato nozei (hometown tax donation) service. The company also offers Vivid Table, a frozen meal subscription using Tabechoku-sourced ingredients. Akimoto was named to Forbes 30 Under 30 Asia and the World Economic Forum's Young Global Leaders 2024. The company has 51–200 employees and is headquartered in Minato-ku, Tokyo.